Dick Wheeler

Trade shows are excellent venues to launch new products, new offers, and upgrades to existing product lines Why

According to the CEIR (Center for Exhibition Industry Research), as much as 80% of trade show leads never receive any form of follow-up That’s an astounding piece of information, considering that lead generation is the goal for most trade show exhibits

Many businesses find that trade shows are a great way to attract decision-makers, influence purchasing decisions, provide a point of contact for new customers, get in front of key media influentials and build a positive brand image Trade show displays represent a great platform to accomplish your goals with these key constituencies since you are at an event specifically developed for your target market and the attendees are in a learning mode

To get new business from your next trade show appearance, you would like to have a show-stopping, visually arresting and business producing trade show display, right What better way to ensure that success than by selecting a trade show display company that fits your specific needs and preferences

Trade shows can make a significant difference to your company’s success if you spend the time up front to plan for that success Developing goals and objectives that are commonly understood and agreed upon by your internal stakeholders goes a long way toward building a framework for successful trade show exhibits

One of the keys to successful trade shows is the training of your booth staff Each trade show requires a specific marketing message targeted to a unique prospect and an exhibiting staff that can communicate with that audience

Many companies that exhibit at trade shows find that they need to do something extra to draw attention to their trade show exhibits And, that’s not too hard to understand – just entering a trade show hall or convention center is an assault on the senses from all of the exhibitors vying for the attention of the trade show attendees

You’ve made the decision to exhibit at trade shows as part of your marketing and sales initiatives For most companies, exhibiting at trade shows represents a significant commitment: budget, resources and reputation are all on the line

Clients often ask how to control costs associated with their trade show displays without diluting their exhibit impact Here are several suggestions to help keep trade show display expenditures in line: Consider Trade Show Display Rental Rather Than Buying It does not make economic sense to rent trade show displays if you plan to exhibit more than three times in a given year