The SEO’s that are claiming linking out to these authority sites will help, have no way of knowing what an authority site is. We would need that information to even try and prove rather they helped or not. Makes me wonder how they tested this theory at all.

Then we have to add in the fact that no one knows the exact number of PR that is being leaked. We have a mathematical problem. One is adding in trust and the other is taking away PR. We would need to know how much trust helps with the ranking vs. how much PR helps with ranking.

We would then need to subtract the two and see if the one outweighed the other. And let’s keep in mind that this would be different for every site and every page, as the number of outgoing links and the amount of PR is different on every page and on every site.
Without that information there is no way to test it.

This is a great example of bad information being spread by search engine companies. As if they know some secret that the rest of the world does not know. If you feel a site will benefit your site visitors then link to it. But don’t link to a site because you think it is going to boost your ranking. That would be stupid. Although I did hear that linking to http://www.geeksonsteroids.com will help you rank better.

About Author, Janeth Duque, Specialist in marketing and web site design.


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